In 1985, to counter the AWA's Super Sunday , the NWA's Starrcade and WCCW's Star Wars, the WWF created its own flagship show, WrestleMania I , held at Madison Square Garden and broadcast on 135 closed-circuit networks . The future of not just the WWF's national experiment but the whole professional wrestling industry came down to the success or failure of this pay-per-view. WrestleMania was an extravaganza marketed as "the Super Bowl of professional wrestling". The concept of a wrestling supercard was nothing new in North America; the NWA had been running Starrcade a few years prior to WrestleMania, and even the elder McMahon had marketed large Shea Stadium cards viewable in closed circuit locations. However, Wrestlemania I drew the interest of the mainstream media by including celebrities such as Mr. T and Cyndi Lauper to participate in the event. MTVs popularity and coverage of the Women's wrestling feud created a great deal of interest in WWF programming at this time.