Mobilising the Community
This guide takes the basis of the mobilisation process and shares it in a way that will help a well-organised and motivated group to use the process without outside help. It would be helpful to churches keen to support their communities or to any small groups or NGO seeking to bring changes that benefit local people. For church groups, the Bible studies at the back of the guide should be used as an essential and ongoing part of the process. They are best used in small groups, with time for everyone to discuss.
Paresh, one of the volunteers, says, “I call up a number, ask whether I am speaking to the voter listed out on my page. I then introduce myself as a BJP worker, ask if they have their voter IDs and Aadhaar. I then ask them to support BJP in the elections.” By the end of the campaign, each voter of Majura would have received close to five calls from the centre. Another volunteer adds, “Sometimes, they complain. One voter said he was very harassed because of GST. I convey that to leaders.” And in case of voters who have turned antagonistic or have concerns, more senior leaders or the MLA candidate himself would then speak to them directly.